As one of the most respected pet funeral homes and service providers in Hong Kong, TLC commissioned Daybreak Limited to handle a series of projects related to integrating their brand story; this included their brand story conception, brand video creation, professional interiors photography, customised website design, Chinese and English bi-lingual website and social media content creation and implementation. This was achieved through the warm and emotive imagery and copywriting, which highlights TLC’s rich experience and passion in providing personalised yet personal pet farewell services. The final brand products achieve the right tone in comforting the pet owners during their difficult time and builds the bridge between the company and the audience.